Privacy Policy

This Privacy Policy applies to the website simmetry.co (the “Site”), operated by Simmetry (“we,” “us,” or “our”).

Simmetry operates in the United Kingdom and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We do not collect personal information such as names, email addresses, phone numbers, or payment details through this website.

However, we use Google Analytics to help us understand how visitors use our website and to improve performance and user experience.

Google Analytics may collect:

  • IP address (processed in anonymised form where applicable)
  • Browser type and version
  • Device type
  • Pages visited
  • Time spent on pages
  • Approximate geographic location (city or region level)

This data is collected via cookies and similar technologies and is processed in aggregated form.

Legal Basis for Processing

Under UK GDPR, our lawful basis for processing analytics data is:

Legitimate Interests – to monitor and improve the performance, functionality, and security of our website.

Where required, we rely on consent before placing analytics cookies on your device.

Cookies

Our website uses cookies for analytics purposes.

You can manage or disable cookies through your browser settings. You may also opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

For more information on how Google processes data, please see: https://policies.google.com/privacy

Data Sharing

We do not sell or trade personal data.

Analytics data is processed by Google LLC as a data processor on our behalf. Data may be transferred outside the UK, but appropriate safeguards are applied in accordance with UK data protection law.

Data Retention

Analytics data is retained only for as long as necessary to fulfil the purposes outlined above.

Your Rights

Under UK data protection law, you have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request erasure of your data
  • Object to processing
  • Request restriction of processing
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

More information about your rights is available from the ICO at: https://ico.org.uk

Children’s Privacy

This website is not directed at children under 13, and we do not knowingly collect personal data from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact: hello@simmetry.co